Sports/Recreation 

2nd Wind Exercise Equipment- website  
Links / FaceBook 
East/2402 E Springs Dr. #100 Madison (608)242-7600 -or- 
West/434 Gammon Pl. Madison(608) 286-1111 

All American Wrestling Supply- website  
Links / FaceBook/ Placement T-Shirts / Equipment / Clothing 
/ Team Packages / Clearance / Team Sales / Dallamur Mats 
8845 S Greenview Dr. #5 Middleton, WI. 53562 (608)831-8733 
All American Wrestling Supply is the Official Merchandiser for USA Wrestling.
We handle the merchandising of all logoed merchandise through Catalog Sales,
Consignments, Team Sales, and Event Sales. Proceeds from your purchases
made through All American Wrestling Supply, benefits wrestling on all levels.
A portion of all sales goes back to USA Wrestling, allowing for a greater
level of promotion of the sport nationally and internationally. 
          CALL! (888)285-2228 

Badger Sporting Goods- website  
2814 Bryant Rd. Madison, WI. 53713 (608)274-1353 (800)627-6699 
Links / FaceBook / Apparel / Baseball / Basketball 
/ Football / Soccer / Softball / Vollyball / Wrestling 
Badger Sporting Goods has been providing quality custom uniforms,
training equipment, practice gear, game gear and fan apparel to
local schools and individuals since 1941. 
Look to us for your sporting goods.

Beacon Athletics- website 
8233 Forsythia St., Suite 120 Middleton, WI 53562 (800)747-5985
Links/ FaceBook / YouTube / About Us / Groundskeeper U / Most Popular
/ For Facilities / Game-Practice / Field Maintenance / New Products 
/ Tips/Education / Specials / Buying Guids  
Field equipment, game & practice equipment for professional
groundskeepers, facility managers, and coaches.

Berkeley Running Co- website  
2852 University Ave. Madison, WI. (608)395-2375 
Links / FaceBook / About Us / Events 
/ Minimalistic Shoes / High School Spikes / Winter Gear

Boulders Climbing Gym- website  
3964 Commercial Ave. Madison, WI. 53714 (608)244-8100
Links / FaceBook / About / Prices / Pro Shop 
/ Programs / Waivers / Gallery / Portable Wall 
Boulders Climbing Gym is Madison's premiere climbing facility. Experienced
climbers and first-timers alike will find the challenge they are looking for
to advance their climbing abilities, or to just get their feet wet. Boulders
offers first-rate instruction, clinics, route-setting and staff. Please don't
hesitate to call us or stop by to check it out!

Bucky's Locker Room- website 
Links / FaceBook 
Kohl Center/601 W Dayton St. (608) 256-5645 -or- 
Camp Randall Stadium/1440 Monroe St. (608) 256-9499

Budget Bicycle Center- website 
1230, 1201, 1124 & 930 Regent St. Madison, WI. 53715 (608)251-8413
Links / FaceBook / Twitter / YouTube / Brands / Bicycles / Apparel 
/ Parts / Accessories / Tools / Vintage / Vintage Bicycles / Closeouts 
/ Gift Certificates / Rent Bikes, Trail-A-Bikes & Trailers 
Your one stop shop for all things bike related in and around Madison, WI!
Over 5000 Bicycles On Display At Our Regent St. Stores! Budget Bicycle
Center has everything you need to get out and ride! New bikes, used bike,
parts and accessories, clothes and repairs. You name it, we have it. With
four stores in Madison to service you, you'll never leave unhappy!  

Bullseye Inc- website  
Links / FaceBook / Leagues / News/Events / Store / Vending 
Brunswick pool tables & all billiard related accessories.
4202 Commercial Ave. Madison, WI. (608)241-3345  (800)841-3345
Foosball tables - Air Hockey - Shuffleboards - Dart boards
- Poker tables - Ping pong - New/Used Video & Pinball 

Chalet Ski & Patio- website 
5252 Verona Rd. Fitchburg, WI. 53711 (608)273-8263
Links / About Us / Ski Equipment / Skiwear / Outdoor Furniture / Products

Champs Sports- website 
Links / FaceBook / YouTube / About Us  
35 E Towne Mall E534 (608)249-5889 -or- 
209 W Towne Mall (608)829-1868  
     Shoes  Clothing  Accessories

Chip & Willies Pro Shop- website 
In Dream Lanes 13 Atlas Ct. Madison, WI. 53713 (608)222-5188

Commercial Recreation Specialists- website 
415 Investment Ct. Verona, WI. 53593 (608)848-8781 (877)896-8442
Links / FaceBook / YouTube / About CRS 
/ Pedal, Paddle & Sail / Custom Docks

Cronometro- website 
338 W Lakeside St. Madison, WI. 53715 (608)243-7760
Links / FaceBook / YouTube / About / Kudos 
/ Bikes / Biodynamic Fit / Products / Service

Crossovers Pro Shop LLC- website 
Madison Ice Arena Forward Dr. (608)442-0009 or 
The Ice Pond in Waunakee, Prairie View Dr. (608)770-2334
New/Used Hockey & Figure Skating Equipment 
Skate Sharpening/Maintenance - Equipment Disinfecting/Deodorizing 
- Essentials - Gifts - Collectibles & Apparel

DICK's Sporting Goods- website 
Links / FaceBook / YouTube / About DICK's 
350 E Towne Mall Madison (608)241-2764 -or- 
237 W Towne Mall Madison (608)829-1313 

D&S Bait, Tackle & Archery- website  
1411 Northport Dr. Madison, WI. 53704 (608)241-4225

Endurance House- website 
East/ 4351 East Towne way Madison, WI. 53704 (608)441-9084 web -or-
West/ 1701 Deming Way #102 Middleton, WI. 53562 (608)836-9084 web 
Links / FaceBook / YouTube / About Us / Personalized Movement Profile™ 
/ Bike Fitting / Race Wheel Rental / Wetsuit Rental & Purchase/ Programs 
Founded in 2006 on the idea of providing Gold Standard Guest Service to walkers,
runners, and triathletes of all abilities in a genuine and encouraging atmosphere.
Our entire team is committed to getting you going, keeping you going and enjoying
yourself along the way. When you come to Endurance House our entire staff has
been selected to be able to meet the needs of all of guest’s and to help you with
your individual and specific needs. Whether your goal is rehabilitation, walking in
the mall, running your first race or competing for a podium spot at your next
race we are trained and ready to assist.

Erewon Mountain Outfitter- website 
Links / FaceBook    
1661 Deming Way Middleton, WI. 53562 (608)833-0111  
Men - Women - Kids - Footwear - Packs - Camp & Hike 
- Climb - Run & Fitness - Paddlesports - Snowsports 

Erik's Bike Shop- website 
Links / FaceBook / YouTube / About Eric's 
795 University Ave. Madison, WI. 53715 (608)250-2701
West- 6610 Seybold Rd. Madison, WI. 53719 (608)278-9000
East- 1651 Thierer Rd. Madison, WI. 53704 (608)244-98255

Exerstrider- website 
Links / FaceBook / About Nordic Walking 
Gisholt Dr. Madison/Monona, WI 53713 Order line: (800)554.0989 
Customer Service: (888)285-7392 

Farm & Fleet(Blains)- website    
2202 S. Stoughton Rd. Madison, WI. (608)221-3851 &
600 Hometown Circle • Verona, WI. 53593 (608)848-4968
Links / FaceBook / Pet/Wild Bird / Toys / Clothing/Footwear 
/ Lawn/Garden / Automotive / Sports/Outdoors 
Great Brands. Great Value. Since 1955. 
Blain’s Farm & Fleet stores have 150,000 items available for sale so that
everything you need for your family or for a project are found under 1 roof.

Finish Line- website 
Links / FaceBook / Our Company 
East Towne Mall (608)240-0212 - West Towne Mall (608)829
- 1250-Macy’s Hilldale (608)232-2400   

Fleet Feet Sports- website 
8440 Old Sauk Rd. Madison, WI. 53562 (608)833-9999
Links / FaceBook / YouTube / About Us / Brands We Carry  
     Shoes - Sports Bras - Wetsuits

Focus Boardshop- website  
2358 E Springs Dr. Madison, WI. 53704 (608)242-8403
Links / FaceBook / Products / Store   

Foot Locker- website 
Links / FaceBook / YouTube / About Us  
74 E Towne Mall Madison, WI. 53704 (608)245-0634  
Customer Support: (800)991-6815   

Fontana Sports Specialties- website 
Links / FaceBook / About Us  
Downtown/7216 N. Henry St. (608)257-5043 -or- 
West/231 Junction Rd. (608)833-9191
Camping - Travel - Water Sports - Fly Fishing - Nordic walking - snorkeling 
- Rock Climbing -  Disc Golf - Yoga - Inline Skating - Winter Sports
- Nordic Skiing - Downhill Skiing - Snowboarding - Snowshoeing  

Gander Mountain- website 
Links / FaceBook / YouTube / About Us  
6199 E Metro Blvd. DeForest, WI. 53532 (608)242-9532  
Customer Service:  (888)542-6337  

Glide Disc Golf- website 
4222 Milwaukee St. #7 Madison, WI. 53714 (608)285-5190

Golf Galaxy- website 
Links / FaceBook / YouTube / About Golf Galaxy  
502 S High Point Rd. West Madison, WI. 53719 (608)826-2800  
Order By Phone: (800)287-9060  

GolfTEC- website 
Links / FaceBook / About Us  
8333 Greenway Blvd. Middleton, WI. 53562 (608)831-3673   
       Looking to improve your golf game? 

Horizon Fitness- website 
Links / FaceBook  Order and Pick up From the Wherehouse. 
1600 Landmark Dr. Cottage Grove, WI. 53527 (608)839-1250
High-quality cardio & strength equipment. Equipment for the home,
including: treadmills, ellipticals, exercise bikes, 
the Ascent Trainer, and home gyms.

Insignia- website  
639 State St. Madison, WI. 53703 (608)251-0495
A branch of Bucky's Locker Room. BuckysLockerRoom.com is the official
online store of University of Wisconsin Athletics. We are committed to
providing our customers with the largest selection of officially licensed
University of Wisconsin merchandise and apparel available. A portion of
every purchase made goes directly to the athletic department and
contributes to the success of all athletes. 

Isthmus Sailboards- website 
5495 Catfish Ct. Westport, WI. 53597 (608)849-4991
Links / FaceBook / Learn 
Complete Rigs - Boards - Sails - Masts - Booms 
- Bases/Extensns - Fins - Wetsuits - Accessories - Lessons

Jerry's Camping Center- website  
4506 E Broadway Madison, WI. 53716 (608)222-1507
Links / About / Specials / New / Used / Products / Catalog  

Laser Link Golf- website 
The Laser Link Distance System
Links / FaceBook 
4027 Owl Creek Dr. Madison, WI. 53718 (866)909-4653  
Designed for you and the way you play the game. 

Lifeline USA- website 
404 Holtzman Rd. Madison, WI. 53713 (608)288-9252
Links / FaceBook / YouTube / About/History / Resistance Training 
/ Bodyweight Training / Functional Training / Accessories 
Functional training equipment that is used by individuals of all fitness
abilities from top athletesLifeline, a fitness leader for over 40 years,
continuously develops revolutionary training tools that define the
benchmark in professional grade products used for bodyweight,
progressive variable resistance and functional training. Founded in 1973
by fitness hall of fame icon Bobby "Sugar" Hinds, creator of legendary
products such as the first beaded jump rope and the Lifeline Portable
Gym, Lifeline continues to be dedicated to defining and developing
exclusive exercise tools powered by Innovation.

Machinery Row Bike Shop- website 
601 Williamson St. Madison, WI. 53703 (608)442-5974 
Rental Rates $15-$150/Day

MC Sports- website  
4546 Verona Rd. Madison, WI. 53711 (608)277-5840
Links / FaceBook / About Us / Coaches' Corner  

Middleton Cycle- website   
6641 University Ave. Middleton, WI. 53562 (608)831-7433   

Middleton Sports & Fitness- website 
Links / FaceBook  About Us 
6649 University Ave. Middleton, WI. 53562 (608)836-3931    
Hockey - Soccer - Swimming - Figure Skating 
- Lacrosse - Rec Skating - Inline   

Midwest Billiards- website  
Links / About 
2710 Todd Dr. Madison, WI. 53713 (608)277-7737
    New, Used, & Antique Pool Tables   
Lighting - Furniture - Game Room - Tables - Poker 
- Pool Cues - Accessories - Video Games & Dart Boards  

Movin' Shoes- website 
528 S Park St, Madison, WI. 53715 (608)251-0125
Links / FaceBook / About Us / Photos / Upcoming Events / Products 
/ Weekly Group Runs / Karl's Corner / Movn' Shoes Running Club 
/ Full Moon 5k / Frosty 5k Run/Walk

Name of the Game- website 
Links / FaceBook 
Pier 37- 6562 Monona Dr. Monona, WI. 53716 (608)222-1955
Prairie Towne- 225 Junction Rd. Madison, WI. 53717 (608)833-3951
-East Towne Mall (608)241-8932 - West Towne Mall (608)827-0850
A branch of BuckysLockerRoom.com - The official online store of 
University of Wisconsin Athletics. We are committed to providing our
customers with the largest selection of officially licensed University
of Wisconsin merchandise and apparel available. A portion of every
purchase made goes directly to the athletic department and
contributes to the success of all athletes.

New Balance- website 
Links / FaceBook / YouTube / About Us 
702 N Midvale Blvd Madison, WI. 53705 (608)238-9598  
Men Women Kids Running Walking more..
Began in Boston as an arch support company in the early 1900's, 
selling supports to police officers and waiters.

The North Face- website 
Links / FaceBook / YouTube / Our Story 
702 N Midvale Blvd. Madison, WI. 53705 (608)233-1399  
Building the best gear for the outdoors! 
Supporting the preservation of wild places, and inspiring a
global movement of outdoor exploration. 

Orvis- website  
Links / FaceBook / YouTube / About Orvis 
1700 Deming Way #102, Middleton, WI. 53562 (608)831-3181 
Fly Fishing, Hunting, Apparel, Home, Luggage Collections & More. 

Pawn America- website 
2301 E Springs Dr, Madison, WI. 53704 (608)241-7006
Links / FaceBook / YouTube / Music Instruments / Sporting Goods 
/ Home Theater / Video Gaming / Computers   

Phoenix Pro Shop- website 
Bowl-A-Vard Pro Shop   
2121 E Springs Dr. Madison, WI 53704 (608)241-3040 

Play it Again Sports- website 
Links / About Us 
East/4640 E Washington Ave. Madison (608)441-2640 -or- 
West/6674A Odana Rd. Madison (608)824-3920

Pure Choice Whey Protein- website  
2040 S. Stoughton Rd. Madison, WI. 53716(608)467-6288
Links / FaceBook / Our Products / How It's Made / Order On Line 
A Wisconsin based company dedicated to providing the highest quality of
whey protein local to its people. 100% whey protein isolate 
- Cold water micro-filtrated ensuring no denaturing - Gluten free 
- Low lactose - Low fat/sugar - NOTHING artificial - ZERO fillers 

REI- website 
7483 W Towne Way Madison, WI. 53719 (608)833-6680
Links /  FaceBook / YouTube / About Us  
Camping, climbing, cycling, fitness, hiking and more.

Rosy Cheeks and Company- website 
Links / FaceBook 
426 Westgate Mall Madison, WI. 53711 (608)663-9999
Kids dancewear apparel and supplies.

Rutabaga Paddlesports- website 
More than a store - We strive to grow the community.
220 West Broadway Ave. Madison 53716 (800) I-Paddle or (608)223-9300
Links / FaceBook / Our Story / Rentals / Classes & Trips 
/ Kayaks / Canoes / Stand Up Paddling / Accessories 
/ Paddles / Life Jackets / Paddle Clothing / Womens / Mens / Kids 
Love the outdoors? We are owned & operated by people who love the outdoors.
The nation's leading canoe & kayak shop with a boat for every type of paddler.
Our staff are all paddlers, even our accountant, our MIS guy and our janitor.
We walk the talk. If you want the best customer service, give us a shot and
you'll be a customer for life. Want to test paddle a boat or to to make sure
it's the right one? Of course you do! Why wait for a random demo day,
when everyday at Rutabaga is a demo day?!

Stefan's Soccer- website 
6620 Odana Rd. Madison, WI. 53719 (608)826-4222
Links / FaceBook / About Stefan's / Uniforms / FAQs
               Since 1965  

Steve's Curling Supplies- website 
Links / FaceBook / About Us 
4926 Pflaum Rd. Madison, WI. 53718 (608)222-1691
America's Number One Curling Equipment Supplier!  

Summit Commercial Fitness- website  
6376 Copps Ave. Monona, WI. 53716 (608)661-8508   

Trek Bicycle Store- website 
Links FaceBook  
East/1706 Eagan Rd. Madison (608) 442-8735 -or- 
West/8108 Mineral Point Rd. Madison (608)833-8735 

Village Pedaler-  
5511 Monona Dr. Monona, WI. 53716 (608)221-2453 

Walters' Swim Supplies Inc- web 
Links / FaceBook  Swimwear - Lifeguard - Team Apparel
1639 Monroe St  Madison, WI. 53711 (608)256-7946
Goggles, Kickboards, Hand Paddles, Flags, Stopwatches, Snorkels,  
Lanes, Deck Accessories, Rescue Tubes, Backboards, Pace Clocks,
Ladders, Guard Stands, Starting Blocks, Fins, Diving Platforms,
Lifts, Bleachers, Water Polo Goals, Water Aerobics,
Stretchcordz, Swim Caps, Pool Vacuums

Wisconsin Active Sportswear- website     
440 Westgate Mall Madison, WI 53711 (608) 274-4166   

Yellow Jersey Ltd- website  
419 State St. Madison, WI. 53703 (608)257-7733
Links / FaceBook / Bikes / Bike Gear / Service   
We build custom bikes, 3-wheelers, handicap modifications, 
and racing-wheelchair wheels.

Zumiez- website 
Links / FaceBook / About Zumiez / YouTube 
6 E Towne Mall (608)249-2369 -or- W Towne Mall (608)836-9722 
Shoes - Guys - Girls - Skate - Accessories - Snow - Pro Riders

List your company- website 
  Call Robb (608)217-1049
    Listings are free!!